Dogfish Head IPA

July - December 2021

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Between the months of July and December I worked at The Boston Beer Company as a member of their Creative Services team, specifically for their IPA brand Dogfish Head.

Dogfish Head has a very unique style of branding that they describe as "off-centered" and appeals to an audience who identifies as fun, adventurous, and quirky. Their branding includes bright colors, vivid brush strokes, bold typefaces, and typographical lockups that are always angled in unorthodox ways.

Throughout my time with Dogfish Head I became very familiar with their branding and their "off-centered" style. These are a few of the numerous advertising materials such as posters, banners and menu cards I designed.

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© 2021 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to the designer's portfolio only.